Target Market Research – Why is it so important and how to include it to your marketing strategy?
The first thing you need to understand is how to divert the attention from your product and refocus it on the audience’s needs for an increased conversion rate. Getting a realistic perception of who you’re talking to and understanding how they think and what they need are essential to achieve the results you’re aiming for.
Here are the steps to follow:
- Analyse your current audience
Conducting surveys are a good way to collect data among your existing / past customers to discover what they think of your brand / services.
- Collect new data on a regular basis
Get immediate responses from your followers through social media.
Building a community around your brand is the best way to get quick and honest reviews from your audience.
If you are familiar with a good CRM (customer relationship management) tool, you may easily conduct your data collection through it also.
- Define the needs of your leads and future customers
Again, surveys might be the way to go to achieve your target market.
Always ask yourself how your products / services will answer your audience’s needs as a priority.
Put yourself in your audience’s shoes and don’t be afraid to remodel your products / services in accordance.
- Run a competitor’s analysis
Checking on your competitors from time to time will help you understand the weak spots and the strongest parts of your marketing strategy.
- Use the right tools
The right marketing tools will help you in your analysis and research. Here are the most common ones you’ll want to try first:
- Google Trends
- Google Analytics
- Facebook Business Page Insights tool (for Facebook and Instagram)
- Survey Monkey
- Keyword Research
- Consumer Barometer
- Subreddit Forum Search
If you wish to find the right digital marketing agency to help walk you through your Target Audience Research process, feel free to contact us anytime !