6 mistakes to steer clear of for website SEO’s success

November 9, 2020/0 Comments/in News /by alexdaruty

Optimising a website is not a one and done job. SEO practices are in constant evolution and strategies that worked yesterday might not be as efficient in two months. In order to keep your website aligned with the best SEO practices, you have to stay alert for the latest updates. Just as you want to adopt the right tools and strategies, you want to avoid some mistakes that can harm your website overall reputation. Whether you are at your first steps in the SEO industry or not, here are some of the latest SEO mistakes to avoid for an optimised website performance.

1. Not using unique Meta Descriptions and Title Tags

When optimising your website, nothing must be left aside. Meta Descriptions and Title Tags play a role in your website content’s performance therefore, are as important as good content. Make sure that you use unique ones and that they include specific relevant keywords for each page of your website. This way, Search Engines will easily understand the pages’ purpose and your website will be more likely to get organic visitors.

2. Prioritising link quantity over link quality

At first sight, having many links on your website might seem like a good way to reach a higher rank in Search Engines’ results. However, implementing nonrelevant links on your website may not work in your favour and does not guarantee your website ranking first. In fact, if you don’t work on the quality and specificity of your links and prioritising link overuse, Google Algorithm is more likely to consider your website as irrelevant. Place your links strategically on high quality resources to maximise your links authority.

3. Not being creative with your content

If you want to help your website in becoming more informative and relevant according to the targeted audience, you must work on your content. Nowadays, Search Engines are becoming more intransigent about content filtering and can easily spot low-quality content. Great content takes time to create but, when done correctly, can significantly improve your search rankings against your competitors. You can also use some content writing tools to keep an eye on your content’s performance.

4. Forgetting about user experience

User experience has been one of the major factors to determine a website’s friendliness. As nowadays most users choose mobile devices, investing in a mobile-friendly website is key to optimise your website visibility, performance and responsiveness. Work on your website loading speed, pop ups and non-intrusive ad placements to provide a pleasant user experience for an increased traffic.

5. Not thinking about conversions

Getting organic traffic should not be your ultimate goal. In order to turn your organic traffic into paying customers, pay close attention to the keywords used and make your website attractive enough for them to invest in. Take the time to nurture your content to create an authentic relationship with your leads. Make your website easy to use by providing matching content according to the users’ needs or make it easy to sign up or request a quote on your website.

6. Not moving from traditional SEO

Following SEO techniques is great but you must remain attentive to the internet changes. SEO techniques are in constant evolution to provide a better user experience with the creation of more modern methods. You can’t just learn a few SEO tactics and stick with them for years with the hope that your website will always stay at the top of search results. View SEO as a comprehensive guideline in motion, keep up with its latest solutions to better reach user-queries.

Need some advices in optimising your online content or drive organic traffic? Check out our Services and contact us anytime!

Step up your game with these 6 SEO writing tools to optimise your content

October 22, 2020/0 Comments/in News /by alexdaruty

Nowadays, it is fair to say that content writing is one of the most important aspect of a website. Indeed, content writing is a powerful method that helps your website in being more informative and relevant. By analysing specific keywords and knowing where and how to place them, your website will know a significant boost in traffic and will be more likely to be placed at the tops of search results. In order to help you in the process of content writing, here are 6 SEO writing tools that should help you to get your website to the top.

Google Keyword Planner

Google Keyword Planner is a great way for you to convey more traffic. The tool allows to perform a thorough keyword research in order to find the best keywords for your website. You will not only get keywords suggestions but also estimates of the monthly searches in relation to your business/website, the average cost of an ad or even organise them and create specific campaigns. To use it, you simply have to create a Google Ads account, set up a Google AdWords campaign and you are free to go!

KWFinder

Here’s another keyword research tool absolutely worth getting. KWFinder helps you in selecting the best long-tail keywords which not only show a great search volume but also a very low competition. The user-friendly interface makes your research simple with a visual data display making it the perfect tool for any SEO specialists. Get specific results according to your location, select your preferred language, analyse the monthly search trends or level of cost per click and competition to optimise your content. You can either create a free plan account or get an upgrade for more amazing features.

SEMrush

SEMrush is a complete SEO and writing tool that will give you all the advices you need for a successful website optimisation. The tool provides you in-depth analysis of the selected keywords through various aspects like SEO best practices, the readability of your content and even the tone of voice required for a precise and relevant website. SEMrush will give you the best tips in order to enrich your content with target keywords. The tool is available in a free option as well as a payable plan for extensive SEO data.

Woorank

More than just an SEO writing tool, Woorank helps you optimise your website performance, quality and relevance with powerful features. Keep an eye on your keywords as well as your competitor’s to better your strategy for a website at the top of Google’s rankings. You can also get precise insights and know exactly how and where you could improve through a high-level analysis. Start a Woorank free trial to get a sneak peek of the services provided.

Yoast SEO

Yoast SEO plugin is a great tool to learn to master SEO standards. When installed, the plugin analyses your content quality, relevance, length and much more to determine your score. Get tips on how to improve your website readability, structure your content and suggest any needed modifications with Yoast SEO. To use it, simply install the plugin, activate it and configure for an increased traffic to your website.

Keyword Density Checker

As the use of relevant keywords helps in boosting your content, you must be tempted to get as much as possible. However, overloading your content with an excessive number of keywords could have the opposite effect. In fact, Google automatically spots website that overuse keywords and give them penalties which clearly has a negative impact on your website. Keyword Density Checker tool carefully analyses the keyword density of your content to make sure that you don’t go overboard.

You need further assistance to optimise your website’s content? Leave us a message on our Contact page, we would love to help you!

Everything you need to know about Image Optimization for your SEO

July 24, 2020/0 Comments/in News /by alexdaruty

Find out why using pictures can increase your website traffic!

“A picture is worth a thousand words”

Did you know that people remember 80% what they see and only 20% what they read? (Source: MIT News). Let’s see how to put it to good use for better SEO.

Optimizing user experience

The primary role of images on websites is to capture the attention of the visitor. Pictures are means to convey intricate messages very rapidly. For example, in the gallery section of a hotel website, the visitor will have the look and feel of the rooms and amenities without having to read lengthy descriptions.

Increased user engagement

The amount of time users spends on your website will impact on your organic search ranking. Why? Simply because search engines take into account metrics such as organic search click-through rate (CTR), dwell time, bounce rate, and conversion rate. High user engagement rate provides a good signal to search engines – that users give value to your content and therefore your website is of interest and should be promoted.

SEO & image search

The pictures you use should always relate to the content of your website. Original pictures also have more impact because people see exactly what they will get. For example, a well-known biscuits brand would use pictures of its products on the packaging, not a generic image. Another reason why you should use original pictures is that it will rank better in the image search section of search engines. If you use a generic picture, when people search your product by image, they will have a list of “similar images’’ among which they can find your competitors too. You do not want that.

Staying Tuned

If you have been following the latest web trends this past year, you surely have noticed that websites’ content nowadays mainly consists of large pictures with lesser text. Let’s have a look at a few of the latest awarded websites around the world in terms of UX and how they have made the most of pictures.

Chocolate made fashion – You’ll want a bite

The pictures set the tone for the product type (premium) and the targeted buyers. Vibrant web colors are used, as well as images to describe sharing, trend, all age, gourmet.

https://www.maisoncacao.com

The passion of metalwork – You can nearly feel the cold metal under your hands

The brand showcases its handywork – tailor-made pieces for a top-notch clientèle. Sober color tones, little amount of text on the homepage to put emphasis on the products.

https://www.henge07.com/

Trendy Snacks – Eating them seems fun

Consistency and harmony in the choice of colors between the packaging of the product and the website. Small amount of text, straight to the point and key messages related to the pictures used.

https://www.madies.mx/

Feeling inspired to get on board the latest trends? Let’s talk around some coffee!

Target Market Research – Increase Your Leads Generation

July 21, 2020/0 Comments/in News /by alexdaruty

Target Market Research – Why is it so important and how to include it to your marketing strategy?

The first thing you need to understand is how to divert the attention from your product and refocus it on the audience’s needs for an increased conversion rate.
Getting a realistic perception of who you’re talking to and understanding how they think and what they need are essential to achieve the results you’re aiming for.

Here are the steps to follow:

Analyse your current audience
Conducting surveys are a good way to collect data among your existing / past customers to discover what they think of your brand / services.
Collect new data on a regular basis
Get immediate responses from your followers through social media.
Building a community around your brand is the best way to get quick and honest reviews from your audience.
If you are familiar with a good CRM (customer relationship management) tool, you may easily conduct your data collection through it also.
Define the needs of your leads and future customers
Again, surveys might be the way to go to achieve your target market.
Always ask yourself how your products / services will answer your audience’s needs as a priority.
Put yourself in your audience’s shoes and don’t be afraid to remodel your products / services in accordance.
Run a competitor’s analysis
Checking on your competitors from time to time will help you understand the weak spots and the strongest parts of your marketing strategy.
Use the right tools
The right marketing tools will help you in your analysis and research. Here are the most common ones you’ll want to try first:

Google Trends
Google Analytics
Facebook Business Page Insights tool (for Facebook and Instagram)
Survey Monkey
Keyword Research
Consumer Barometer
Subreddit Forum Search

If you wish to find the right digital marketing agency to help walk you through your Target Audience Research process, feel free to contact us anytime !

Google Page Experience Update 2021 – Get Ready

July 16, 2020/1 Comment/in News /by alexdaruty

Be at the top of your game for 2021 with Google’s new Page Experience Algorithm for an optimized user experience!

Google has recently announced an upcoming update in 2021 which should determine the accuracy of web pages according to the user experience. Now, to be alert on how to take your web pages to the next level, a good understanding of this new algorithm is key to prime yourself for 2021.

Learn more on Google’s Page Experience Algorithm to get prepared the right way.

But first, what is Page Experience exactly?

To put it simply, Page Experience relies on different criteria, all sharing the same aim: an optimized user experience based on user-friendly and engaging web pages.

Google has already in the past launched several Page Experience factors such as mobile-friendly update, the HTTPS ranking boost, Page Speed update, Intrusive Interstitials or Safe Browsing, which are crucial to this algorithm.

Now, to make the experience more whole and refined, 3 new user-centred metrics are coming to play also known as Core Web Vitals:

The Largest Contentful Paint (LCP) – refers to the loading performance of web pages. This measurement takes into account the server response time before rendering on the user’s screen.

The First Input Delay (FID) – quantifies the user experience based on load responsiveness as well as interactivity. This helps measuring users’ first impression when visiting a web page.

The Cumulative Layout Shift (CLS) – This metric measures every layout shift and spots the unexpected ones to determine web pages visual stability.

This is not all about ranking scores, all these metrics have a different role and participate in the elaboration of a successful Page Experience.

Get prepared to optimize your user experience

Work on your websites’ speed.

If your website tends to lag, the user will most likely click out of the page. The target loading speed is of 2.5 seconds or less, as soon as it starts loading. To reach that, evaluate your current loading time to spot the elements that make your website slow down.

You can try Google’s free tool Pagespeed Insights, which will give you recommendations on how to better your website performance by running some test on it.

Don’t neglect your content

Page experience is great but don’t forget to work on your content. A relevant and informative content is key to a higher rank in Google Search. With this in mind, even if your website includes a few pages which are not really up-to-date with the Page Experience Algorithm, you can still showcase your content to maximize your website visibility!

Improve your design

You don’t want a confusing and clumsy website. That is why you need to focus on the overall feel of your website and don’t forget about important notions such as navigation experience, implementation of call-to-actions or mobile optimization. A short yet compelling content as well as clear and clean animations or icons with the right colours are necessary to increase the user interest.

Keep an eye on your competitors

Having a great website does not mean that you should not keep an eye on what is done elsewhere. Run an SEO competitor analysis to learn about your competitors and how you could outperform whether it being on web page layout, usability, keywords accuracy or traffic.

Need further help to get fully prepared for 2021? Have a look at our services and get in touch with us!