Everything you need to know about Image Optimization for your SEO
Find out why using pictures can increase your website traffic!
“A picture is worth a thousand words”
Did you know that people remember 80% what they see and only 20% what they read? (Source: MIT News). Let’s see how to put it to good use for better SEO.
Optimizing user experience
The primary role of images on websites is to capture the attention of the visitor. Pictures are means to convey intricate messages very rapidly. For example, in the gallery section of a hotel website, the visitor will have the look and feel of the rooms and amenities without having to read lengthy descriptions.
Increased user engagement
The amount of time users spends on your website will impact on your organic search ranking. Why? Simply because search engines take into account metrics such as organic search click-through rate (CTR), dwell time, bounce rate, and conversion rate. High user engagement rate provides a good signal to search engines – that users give value to your content and therefore your website is of interest and should be promoted.
SEO & image search
The pictures you use should always relate to the content of your website. Original pictures also have more impact because people see exactly what they will get. For example, a well-known biscuits brand would use pictures of its products on the packaging, not a generic image. Another reason why you should use original pictures is that it will rank better in the image search section of search engines. If you use a generic picture, when people search your product by image, they will have a list of “similar images’’ among which they can find your competitors too. You do not want that.
Staying Tuned
If you have been following the latest web trends this past year, you surely have noticed that websites’ content nowadays mainly consists of large pictures with lesser text. Let’s have a look at a few of the latest awarded websites around the world in terms of UX and how they have made the most of pictures.
Chocolate made fashion – You’ll want a bite
The pictures set the tone for the product type (premium) and the targeted buyers. Vibrant web colors are used, as well as images to describe sharing, trend, all age, gourmet.
The passion of metalwork – You can nearly feel the cold metal under your hands
The brand showcases its handywork – tailor-made pieces for a top-notch clientèle. Sober color tones, little amount of text on the homepage to put emphasis on the products.
Trendy Snacks – Eating them seems fun
Consistency and harmony in the choice of colors between the packaging of the product and the website. Small amount of text, straight to the point and key messages related to the pictures used.
Feeling inspired to get on board the latest trends? Let’s talk around some coffee!
