Optimising a website is not a one and done job. SEO practices are in constant evolution and strategies that worked yesterday might not be as efficient in two months. In order to keep your website aligned with the best SEO practices, you have to stay alert for the latest updates. Just as you want to adopt the right tools and strategies, you want to avoid some mistakes that can harm your website overall reputation. Whether you are at your first steps in the SEO industry or not, here are some of the latest SEO mistakes to avoid for an optimised website performance.
1. Not using unique Meta Descriptions and Title Tags
When optimising your website, nothing must be left aside. Meta Descriptions and Title Tags play a role in your website content’s performance therefore, are as important as good content. Make sure that you use unique ones and that they include specific relevant keywords for each page of your website. This way, Search Engines will easily understand the pages’ purpose and your website will be more likely to get organic visitors.
2. Prioritising link quantity over link quality
At first sight, having many links on your website might seem like a good way to reach a higher rank in Search Engines’ results. However, implementing nonrelevant links on your website may not work in your favour and does not guarantee your website ranking first. In fact, if you don’t work on the quality and specificity of your links and prioritising link overuse, Google Algorithm is more likely to consider your website as irrelevant. Place your links strategically on high quality resources to maximise your links authority.
3. Not being creative with your content
If you want to help your website in becoming more informative and relevant according to the targeted audience, you must work on your content. Nowadays, Search Engines are becoming more intransigent about content filtering and can easily spot low-quality content. Great content takes time to create but, when done correctly, can significantly improve your search rankings against your competitors. You can also use some content writing tools to keep an eye on your content’s performance.
4. Forgetting about user experience
User experience has been one of the major factors to determine a website’s friendliness. As nowadays most users choose mobile devices, investing in a mobile-friendly website is key to optimise your website visibility, performance and responsiveness. Work on your website loading speed, pop ups and non-intrusive ad placements to provide a pleasant user experience for an increased traffic.
5. Not thinking about conversions
Getting organic traffic should not be your ultimate goal. In order to turn your organic traffic into paying customers, pay close attention to the keywords used and make your website attractive enough for them to invest in. Take the time to nurture your content to create an authentic relationship with your leads. Make your website easy to use by providing matching content according to the users’ needs or make it easy to sign up or request a quote on your website.
6. Not moving from traditional SEO
Following SEO techniques is great but you must remain attentive to the internet changes. SEO techniques are in constant evolution to provide a better user experience with the creation of more modern methods. You can’t just learn a few SEO tactics and stick with them for years with the hope that your website will always stay at the top of search results. View SEO as a comprehensive guideline in motion, keep up with its latest solutions to better reach user-queries.
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